La Samaritaine 2025: Christmas Windows in an Art Deco masterpiece “Paris m’emballe”

As I cross the Pont Neuf, the façade of La Samaritaine Paris pulls me in like a magnet. The Christmas windows Paris 2025 sparkle in the soft winter light, garlands along the golden façade, Christmas trees at the entrance, and inside, a glow that feels like the beginning of a Parisian fairytale.
La Samaritaine is a large department store in the first arrondissement of Paris, established in 1870 and now owned by the luxury goods conglomerate LVMH (Louis Vuitton). And right there, my first Christmas story of 2025 begins.

What makes La Samaritaine Paris so special during Christmas and New Year?

La Samaritaine Paris is more than just a department store; it’s a chapter of Parisian history. Built between 1903 and 1910 by architect Frantz Jourdain, it’s a masterpiece of art nouveau, with glass, wrought iron, and gold leaf as its signature.
La Samaritaine Paris, founded in 1870 by Ernest Cognacq, is now owned by LVMH, home to brands like Louis Vuitton. Across the street, you’ll find the LV Dream exhibition, the Louis Vuitton restaurant, and the boutique. This is a reminder that luxury has long found its home in this corner of Paris.

What unique Christmas activities can you experience in Paris?
Experience the magic of Paris during Christmas and New Year with unforgettable family friendly activities and tours. From dazzling Christmas lights tours, sightseeing, and festive Seine cruises to iconic cabaret shows on New Year’s Eve. Celebrate Parisian history and culture. Paris offers once-in-a-lifetime moments you don’t want to miss.

When I step inside, it feels as if I’m traveling back in time. The colors, the ornaments, the way the winter light filters through the glass ceiling, everything breathes the grandeur of the Belle Époque.
What I love most is how Paris preserves its soul. You can still feel the luxury of another era, but it’s alive, modern, and effortlessly chic. I imagine Parisians from decades past wandering these same aisles, dressed differently, yet searching for the same things: beauty, refinement, and a little sparkle before the new year begins.

This is one of the most beautiful department stores in Paris. It feels smaller than Galeries Lafayette or Printemps, more intimate and personal — yet looks can be deceiving. The building stretches gracefully from Pont Neuf to Rue de Rivoli. The grand staircase and stunning glass dome are best seen when you enter through the Pont Neuf entrance. The Christmas windows wrap around the entire building — along Quai du Louvre, Rue de la Monnaie, and Rue de Rivoli — each side offering a slightly different festive perspective of Paris.

Explore the best christmas markets in Paris

Marché de Noël La Villette: a Swiss Christmas Village. The coziest Christmas market in Paris
Notre-Dame christmas market : cozy next to the Notre Dame)
Eiffel Tower Christmas market: with the stunning Eiffeltower view
La Défense Christmas market: the largest in Paris
Abbesses Christmas market: in Montmartre
Provins Christmas market: the midieval marché de Noël daytrip near Paris

More to come, so follow us on Instagram, Facebook, YouTube, our community and …
Download the free Trésors de Paris app

Why are the Christmas windows Paris 2025 at La Samaritaine a must-see in Paris?

The Christmas windows of La Samaritaine Paris 2025, of have been a tradition for generations. They capture the festive magic of Paris, not in a loud or extravagant way, but with elegance, that quiet sophistication the city does so well.
This is one of the most beautiful department stores in Paris. It feels smaller than Galeries Lafayette or Printemps, more intimate and personal, yet looks can be deceiving. The building stretches from Pont Neuf to Rue de Rivoli. Where others impress with grandeur, La Samaritaine Paris does so with calm, style, and light. I visited on a weekday afternoon, just before sunset, and it felt like stepping into a slower rhythm , a pause between Christmas and the new year.

The Christmas windows Paris 2025 can be admired freely from the street, but step inside , the interior is just as breathtaking. From the grand staircase, you can gaze across the stained glass, the art nouveau details, and the golden curves, it feels like stepping into a Parisian film.

Explore the best christmas markets in Paris

Marché de Noël La Villette: a Swiss Christmas Village. The coziest Christmas market in Paris
Notre-Dame christmas market : cozy next to the Notre Dame)
Eiffel Tower Christmas market: with the stunning Eiffeltower view
La Défense Christmas market: the largest in Paris
Provins Christmas market: the midieval marché de Noël daytrip near Paris

More to come, so follow us on Instagram, Facebook, YouTube, our community and …
Download the free Trésors de Paris app

How does La Samaritaine celebrate the art of wrapping and giving?

At La Samaritaine, Christmas and New Year celebrations are all about the art of giving. On the ground floor, the Studio d’Emballage invites visitors to explore how to fold, tie, and present gifts like small works of art.
It’s not a formal studio, but a charming corner where you can wrap your own purchases using beautiful papers, ribbons, and bows.

Prices for this Paris gift-wrapping experience vary depending on the size — from €14 to €24 — with extras such as calligraphed labels, wax seals, gold letters on ribbons, or custom knots (€5–€15). It’s a small counter, so best visited during quieter moments.

In collaboration with Impression Originale and Nona Source — which repurposes couture fabrics from LVMH fashion houses — the wrapping experience turns sustainable creativity into art. Think silk from Dior or velvet from Vuitton reborn as holiday ribbon. Even a gift box becomes a Parisian statement of style.

Check the free Paris Christmas Guide
Download your free Insider’s guide Paris
Check the best Christmas activities in Paris

What is the theme of the Samaritaine Christmas windows Paris 2025?

This year’s theme, Paris m’emballe, literally means “Paris wraps me.”
La Samaritaine Paris transforms into a gift waiting to be opened. Gigantic ribbons and loops of light wind around the façade and sweep along the grand staircase — classic, timeless, and infused with that unmistakable Parisian poetry.

Check the free Paris Christmas Guide
Download your free Insider’s guide Paris
Check the best Christmas activities in Paris

The French artist Elsa Tomkowiak, known for her colorful public art, has turned the store into a living artwork of motion and color. She plays with flowing ribbons in rich tones of red, pink, blue, and orange — wrapping the building in a dance of light.

In collaboration with Nona Source, which reuses luxurious couture fabrics, the entire decoration embodies sustainability and style. Every floor, every corner, celebrates the joy of giving — elegantly, quietly, beautifully.

The La Samaritaine advent calendar has also returned. Each day in December, one lucky visitor wins a luxury surprise — from jewelry and perfumes to gourmet experiences and travel gifts.

Where and when can you admire the Christmas and New Year windows Paris 2025 at La Samaritaine?

From November 5, 2025, to January 6, 2026
La Samaritaine – 9 rue de la Monnaie, 75001 Paris
Metro: Pont Neuf (Line 7):
Don’t get fined in the metro, train or bus

The Christmas and New Year windows Paris 2025 can be admired freely along the façade of La Samaritaine Paris. But to truly feel the festive atmosphere of the season, step inside and explore the décor up close. From the staircases, you can overlook the golden glow, the stained glass ceiling, and the ribbons of light that make this building one of the most enchanting spots in the city during the holidays.

Check the free Paris Christmas Guide
Download your free Insider’s guide Paris
Check the best Christmas activities in Paris

What is your favorite Christmas window in Paris?

Which Christmas windows in Paris do you love most?
Is it La Samaritaine, or perhaps Galeries Lafayette or Printemps Haussmann?
Tell me in the comments so I can create more content for you.